So, what’s the problem?
There are lots of common mistakes made by sellers when listing items on eBay. Let’s go over some examples:
Sometimes the data is there, just not in the correct form. Simple mistakes like listing “Levi” instead of “Levi’s” can be the difference between your listing showing up or your competitor’s. Even using capitalization incorrectly can make a difference. eBay doesn’t recognize “NEW BALANCE” as a valid brand whereas “New Balance” is acceptable. Go figure!
Changing eBay rules
As if you didn’t have enough to worry about, eBay classification rules change every few months resulting in confusion for sellers and buyers alike. For example, last year colors moved from singular to plural, so “Black” became “Blacks”. BoostBI stays on top of these changes and alerts you when your items fall out of compliance.
Missing attributes – such as a display size for a TV – can result in an item not being seen when people search for it, hiding thousands of dollars worth of inventory. When attributes can’t be found for an item, they often get thrown in the dreaded “Not Specified” bin. Eeeek! This is one of the most common mistakes and also an easy fix for Boost BI.
The Boost BI interface.
Boost BI is a powerful tool wrapped in a simple interface, that let’s you get in, get out, and get sellin’. Check it out.
How it works.
Using the data already in your eBay store, Boost BI reviews your listings, identifies problems and lets you make fixes.
Your eBay store
BoostBI makes use of eBay APIs to fetch data from your live listings at eBay at regular intervals. Product images, item specifics, titles, as well as BestMatch related performance data is stored on our servers.
Boost BI backend
Next BoostBI performs a complex process of grading your item specific data against eBay recommended rules. We store and maintain millions of valid recommended values across thousands of categories to make this happen. The best part is that if you provide a value that eBay doesn't recognise, we work with eBay to get it approved.
Boost BI interface
Once problems in your data have been identified, they surface as "Boosts" in the UI. We group together similar problems so that you can quickly go through the approval process. Approving a suggested Boost fixes the data instantly on eBay. You can also download the fixes as a .csv file and upload them using your bulk listing tool of choice.